privacy

Your email, kept with care

Last updated 24 October 2026

What we collect

When you sign up on this site, using the "join us" form or the free guide form, we collect your email address. That is all we ask for.

What we use it for

We use your email address only to send you our letters and, if you asked for it, the free guide. We never sell or share it, and we do not use it for advertising.

Who looks after it

Our email list is kept by MailerLite, the email service that stores the addresses and sends our emails for us. Our letters are also published on Substack. If you subscribe on Substack, Substack's own privacy policy applies to that subscription.

Unsubscribing

Every email we send has an unsubscribe link at the bottom. One click and you are off the list. You can also email us and we will remove you.

Your choices

You can ask us at any time to tell you what we hold about you, to correct it or to delete it.

Cookies

This site has no advertising or tracking cookies of its own. The sign-up forms and the letters list are loaded from MailerLite and from our blog service, which may use small technical cookies so they work properly.

Contact

Questions about your data? email us.